About Us

Release your inner idol
Boldness meets elegance
Welcome to a European and American high street fashion kingdom built for fearless women. We reject mediocrity and redefine your wardrobe language with sharp tailoring, modern design and a mix-and-match philosophy that breaks conventions.

About usAbout us
Born out of a fascination with New York street culture and Parisian haute couture, it perfectly combines the tension and practicality of European and American fashion. Our design team firmly believes in the principle of "less is more, but details are important". From silhouette suits to lazy knitwear, from metal elements to minimalist black and white, each piece hides the game of rebellion and elegance, just to make you contain "effortless high-end feeling" in the crowd.

Why choose usCore gene
Street fashion attitude
Use deconstruction design, ungreedy tailoring and metal backpacks to inject urban coolness into daily wear.
Confident silhouette of the body
From XS to XL, three-dimensional tailoring respects every body curve and sexy concealer.
Luxury and Affordability
Using the same configuration as European light luxury brands, unlocking the catwalk sky with fast fashion prices.
Mix and Playground
Freely combine suits + sweatpants, suspender skirts + Martin boots, your rules are written by you.